[背景]
2019年
距离包豪斯的创立100年已经过去了
这场“现代主义运动”已然成为了历史
但影响力始终强劲、世界风行
鲜活地存在着,依然深刻地影响着世世代代
而O2青创社就是包豪斯产物。
[需求]广州首创包豪斯风格建筑群——香港青创公司旗下O2青创社在O2 PARK创客公园(原广州试剂厂)新落成的设计、文创产业基地,位于广州O2park产业园。与快活传播合作,共同解决开业与招商问题。
[创意点]
—— RE ——
「 回溯 」原点中那段未被大写的历史
——BORN ——
「 新生 」出更加绚烂的光芒,无惧无畏
—— RE / BORN ——
从「 城市活化 」、「 人文再生 」的角度
从「 回溯 」到「 新生 」的生命变化
完整诠释
「 重新回溯 异地而生 」
[解决方案]2019年正值包豪斯创立100周年,用[RE/BORN 重/生]为主题,由O2青创社主办的「二次生长」主题艺术展同步开幕,于3月29日至5月5日向公众开放,展览期间呈献由海内外3位知名艺术家创作的当代艺术作品。
[执行成果]开业新闻发布会、活动视觉设计、传播战略、文案策划
[最终成果]3月29日-5月5日,空间出租60%,溢价8元/平方。
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